Australasia punches well above its weight when it comes to creativity, innovation and cultural influence. Hosted by B&T, this lively session brings together leading marketers and creative minds from the region to examine how to make ideas that can really travel, from ad campaigns to world-beating products. Expect bold opinions, big laughs and a few war stories from Cannes and beyond.
Speakers:
Michael Levine,
ANZ Country Head, Uber Advertising
Lucinda Barlow,
Senior Director International Marketing, Uber
Cat van der Werff,
Executive Creative Director, Canva
Andy Fergusson,
Chief Creative Officer, Leo Burnett
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Tom Fogden,
Editor, B&T (Moderator)
What makes creative actually land – not just in the room, but in the real world where audiences are distracted, impatient and on the move? Too often, campaigns are built for polished presentations or idealised environments, not the chaotic, context-rich spaces where people actually encounter them.
This panel unpacks the creative principles that break through in 2025. Drawing on new research into what makes ads memorable, engaging and effective on Uber - including what led 65% of users to discover a new brand because it was advertised on Uber.
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Speakers:
Mrinalini Nair,
Head of Ads Industry Marketing, UberÂ
Natalie Lacey,
Executive Vice President, National Research Group
Karen Martin,
CEO, BBH
Ben Sherburn,
Head of Marketing - Food & Beverages, McDonalds
Gemma Charles,
Deputy Editor of Campaign UK (Moderator)
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An exploration into how the sports community is creating valuable connections to today’s audiences. What are opportunities to align with sports fans, a uniquely passionate and loyal consumer group? What are ways for athletes, teams, brands and media platforms to collaborate to best harness the power of sports to audiences broadly? Leaders across the sporting-verse converge to share how they are succeeding through sports fan engagement.
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Speakers:Â
Georgie Jeffreys,
Head of Marketing US + Canada, Uber
Jordan Chiles,
Olympic Gold Medalist, Gymnastics, and NYT Best-Selling Author
Tara Davis-Woodhall,
Olympic Gold Medalist, Team USA Long Jumper
Tammy Henault,
Chief Marketing Officer, NBA
Jess Ling, EVP Global Brand Advertising, American Express
Cynthia Littleton,
Co-Editor-in-Chief, Variety (Moderator)Â
Registration closed.Â
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Millennials and Gen-Z spending is outpacing the broader global population, thanks to on-demand tools that help drive efficient purchasing decisions. In a digital world, brands that offer young consumers the power to move with convenience and comfortability stand to win more business and gain more trust.
Join Axios in Cannes, France, for conversations with influencers and consumer brand experts on how the on-demand economy is winning over America’s biggest spenders.
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Speakers:Â
Kristi Argyilan,
Global Head of Advertising, Uber
Jake Shane,
Comedian and Content Creator
Dustee Jenkins,
Chief Public Affairs Officer, Spotify
Barbara Peng,
CEO, Business Insider
Neil Vogel,
CEO, Dotdash MeredithÂ
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As commerce, media, and data converge, brands have an unprecedented opportunity to turn consumer insights into tangible business growth. Commerce media is rapidly expanding as a powerful way for brands to harness consumer intelligence, deliver hyper-personalized experiences, and drive measurable business outcomes - even more essential in the face of emerging macroeconomic challenges. In this panel, top voices in commerce media will share insights on how brands can harness these platforms to maximize engagement and performance, while equipping marketers with the insights and strategies needed to prepare for the next wave of commerce media in 2025 and beyond.
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Speakers:
Kristi Argyilan,
Global Head of Advertising, Uber
Mark Grether,
SVP, General Manager, PayPal Ads
Parbinder Dhariwal,
VP, GM, CVS Media Exchange
Vihan Sharma,
Chief Revenue Officer, LiveRamp
Shelly Palmer,
CEO, The Palmer Group (Moderator)
